Companies I’ve helped grow
E-Commerce
Wayfair
HEAD OF COMPETITIVE INTELLIGENCE & PRICING · 2021–2023
Led European branded-catalogue pricing strategy and competitive intelligence divisions. Achieved +25% profit and +100% revenue over 12 months.
VEGDOG
ANALYTICS & BI CONSULTANCY - 2 YEARS
Architecting and setting up the custom e-commerce data lakehouse, KPI dashboards, investor reporting, insights for fundraising, forecasting, data literacy coaching, trainings, data-analyst hiring.
TAKK Essentials
ANALYTICS & BI CONSULTANCY · 8 MONTHS
Lean data warehouse (Postgres, GA4, Marketing Channels → BigQuery) with Data Studio reporting. Data literacy coaching, trainings.
MediaShop
ANALYTICS & AI CONSULTANCY · 8 MONTHS
Data audit, cross-platform customer matching, in-depth customer insights, launching server-side tracking and first A/B tests, running a speech-to-text proof of concept.
Hospitality
STAYERY
ANALYTICS & BI CONSULTANCY · 9 MONTHS
Data audit, architecting and setting up the custom hospitality data lakehouse (apaleo, marketing channels, GA4) , KPI dashboards, cross-platform customer matching, in-depth customer insights, trainings.
Brera
ANALYTICS & BI CONSULTANCY · 8 MONTHS
Architecting and setting up the custom hospitality data lakehouse (apaleo, Sihot, DATEV), KPI dashboards, P&L reporting, ‘Talk to Your Data’ LLM assistant on top.
SaaS
Bilby AI
FRACTIONAL HEAD OF DATA · 10 MONTHS
Data strategy and roadmap, team recruitment, enhancing the data infrastructure behind Bilby’s AI engines.
resmio
BI MANAGER · 2015–2017
Establishing the BI & sales-controlling function, lean data warehouse from MongoDB, Salesforce, Segment, KPI dashboards, investor reporting.
Subscription
Blinkist
HEAD OF BI & DATA SCIENCE · 2017–2021
Establishing the analytics function and the team of data analysts and scientists; supporting the establishment of the data lakehouse (MongoDB, marketing channels, CRM, more), generating the KPI hierarchy and dashboards, Amplitude rollout for event tracking, launching personalised recommendations with ML.
JustPlay
DATA ARCHITECTURE CONSULTANCY · 1 MONTH
Marketing data-mart architecture and consultancy on structuring and hiring the data team.
Beelingua
ANALYTICS & BI CONSULTANCY · 3 MONTHS
Lean data warehouse (MySQL, Meta Ads, Firebase → BigQuery) with Data Studio reporting.