Companies I’ve helped grow

What made Melisa such a valuable part of our team went far beyond her technical expertise. She is exceptionally clever, a true high performer, and has an impressive ability to grasp complex topics very quickly. She never just waited for a question or task to come her way - she consistently brought her own ideas, analyses and hypotheses to the table and challenged us to look deeper.

I experienced this particularly in our calls together. Whenever we were trying to get to the bottom of a difficult business question, Melisa was incredibly creative in figuring out how we could use data to find an answer. She would think beyond the obvious metrics, challenge assumptions and come up with new ways to approach a problem. I really valued these conversations because she didn’t just provide data - she helped us understand what was actually happening in the business and why.

When Melisa started working with us, we were selling across multiple channels - Shopify, WooCommerce and Amazon - but had no reliable way of seeing the full picture. Our teams were spending far too much time manually pulling numbers together. Melisa changed that. She designed and built the data lakehouse that brought everything into one place, followed by the dashboards that we now rely on for both internal decision-making and external reporting.

What this unlocked went far beyond reporting. She supported us throughout our fundraising process, and her work fed directly into product launch decisions, inventory planning, forecasting and detailed margin calculations.

Melisa was also someone we could always rely on. She was incredibly responsive, always available when we needed her, and consistently followed through on what she promised. At the same time, she always had the bigger picture in mind. Once the setup was in place, she was actually the one who encouraged us to bring the data function in-house rather than making ourselves dependent on her. She helped us hire a senior analyst, ran self-service analytics training for most of the company and handed everything over with thorough documentation that we still use today.

Throughout our time together, Melisa never felt like an external consultant. She worked like one of our own, genuinely cared about what was best for the company and actively looked for ways to save us cost and effort rather than billing us for every small thing.

We were extremely happy to have Melisa with us. She was a real enrichment to our company - professionally, because of the quality of her work, her analytical mind and the energy and creativity she brought to solving difficult problems, but just as importantly on a human level. She is someone I could always count on and someone I genuinely enjoyed working with.