Example architectures

Two industries I know well. The sources differ; the principle doesn’t.

Online shop, marketplaces and paid channels.

Data flows in from 8 sources
Sources flowing into the lakehouse
Insights flow out
Lakehouse flowing into outputs
DATEV

Accounting & finance

Your Business plans & goals

Inventory

Market & competitor data

Sales Channels

· incl. marketplaces

Shopify
Amazon
eBay

+ more

CRM

Marketing Performance

Google Ads
Meta
Instagram
LinkedIn

+ more

GA4 (Google Analytics 4)

Web tracking

Data Lakehouse

Your central source of truth

Raw data transformed into metrics

Investor & fundraising materials

Board decks, data rooms, metrics

Dashboard chart types

Dashboards

Live KPIs across the business

Custom reports, forecasts & more

Ad-hoc analysis, projections

+ 6 more sources: web tracking, CRM, inventory, market data, your business plans, accounting

+ 6 more sources: web tracking, CRM, inventory, market data, your business plans, accounting

Both are examples; every setup is tailored to the business.

Want this for your business?

Every architecture on this page started as a conversation about what wasn’t working. Yours can too.

Let’s talk

Schedule a call

Want this for your business?

Every architecture on this page started as a conversation about what wasn’t working. Yours can too.

Let’s talk

Schedule a call

Want this for your business?

Every architecture on this page started as a conversation about what wasn’t working. Yours can too.

Let’s talk

Schedule a call